UX design that increases conversions
Great design starts with empathy. Our UX service is about understanding your users’ frustrations and goals to create a frictionless digital journey.
Through research and testing, we ensure your website doesn’t just look good, but works perfectly for the people who use it.
Perfect for:
Research-led journeys that boost your conversions
UX is the logic behind the layout. We use tools like Microsoft Clarity and heatmaps to see where users are clicking, where they’re getting stuck, and where they’re leaving.
This data-driven approach allows us to strip away the friction in your customer journey. We start with low-fidelity wireframes to map out the flow of the site, ensuring that every click serves a purpose and leads the user closer to a conversion.
Our commitment to UX means we advocate for your users at every step. We conduct accessibility audits to ensure your site is usable by everyone, regardless of their ability or device.
By focusing on information architecture (IA), we make sure your content is organised in a way that feels natural and intuitive.
The result is a site that feels effortless, leading to higher satisfaction, better brand loyalty, and ultimately, more revenue for your business.
What’s included
Journeys that lead to action
- Microsoft Clarity and heatmap analysis
- Finding where users get stuck
- Low-fidelity wireframes
- Customer journey mapping
- Recommendations based on real behaviour
- Ongoing testing and improvement
Who this is for:
Our UX service is for data-driven organisations that want to remove the guesswork from their digital strategy.
We work with brands that are ready to deep-dive into user behaviour, using research and testing to eliminate friction points and create a journey that feels effortless and conversion-focused.
E-commerce sites struggling with high “cart abandonment” rates who need to identify where users are getting frustrated.
Complex service providers whose users are struggling to find information or complete sign-up forms.
Product teams who want to validate their ideas through user testing and wireframing before committing to expensive development.
Established businesses looking to “refresh” their digital strategy based on actual user data rather than internal guesswork.
Trusted by operators and brands including
How we work
Plan, design, then build
A website is a bigger job than a leaflet, so each stage is agreed before the next one starts.
01
Discovery
A free 30-minute call, then a meeting or two with your team about your goals, your audience and what the site needs to do.
02
A fixed quote and plan
A fixed quote for the agreed scope, with timescales and deliverables. New ideas get their own estimate, and we always tell you first.
03
Sitemap and wireframes
We plan the pages and the layout of each one before any design. Agreeing the structure early saves rework later.
04
Design, then build on staging
Once you approve the design, we build on a private staging link so you can click around the real thing long before launch.
05
Training, handover and launch
Before launch we show your team how to edit the site, so you’re confident making changes yourselves.
Trusted by leaders
We pride ourselves on building lasting relationships. Hear from the industry leaders who have used our expert guidance and specialised skills to solve complex problems, drive sustainable growth and scale their operations.
★★★★★
We’re very happy. Fruit Bowl Co worked incredibly hard to improve our website, and sales increased by more than 44%. They continue to impress us with their skills, more than four years into our partnership.
Debbie Jones, Hildon
★★★★★
We are delighted with the results Fruit Bowl Co achieved, and we’re also impressed by how they engaged with stakeholders to develop a creative yet elegant solution to a problematic part of our membership sign-up process.
Ben Holloway, RYA
★★★★★
We urgently needed to migrate to a new web platform and add features that would give our team and members greater control. Fruit Bowl Co delivered quickly, efficiently, and on budget! We’re delighted, and so are our members.
Carol Paddison, EBA
Our work
A few things we’ve made
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Questions
Frequently asked questions
Everything you need to know about UX design. Still not sure? Book a free call and ask us.
How do you know what to change?
We use tools like Microsoft Clarity and heatmaps to see where users click, where they get stuck and where they leave.
How much will it cost?
Every project gets a fixed quote before we start, after a free 30-minute call to understand what you need. As long as the brief stays the same, the quote is what you pay.
Got a project in mind?
Tell us what you need, and we’ll show you how we’d help.