We designed it
Redesigning & optimising user membership flows for Royal Yachting Association
The Royal Yachting Association reached out to us to redesign their membership sign up process.
The RYA (Royal Yachting Association) offers multiple membership types, which can be confusing for users trying to understand the differences and choose the right one.
The RYA team asked us to redesign their membership page to clarify the differences; we switched from a paragraph for each option to a succinct list of bullet points.
This new approach worked very well for the RYA and their customers, with customer satisfaction improved.
1. “Choose your membership” page
After our redesign:
Before our redesign:
2. Signing up for an account
Incorporating our newly designed blocks for each membership level, our team designed a custom user experience that allows users to complete the sign-up process without leaving the page.
Our redesign:
3. “Why join the RYA” page
Clearer calls to action, a more modern interface and bolder graphics made our redesign look fresher than the existing page.
After our redesign:
Before our redesign:
Ben Holloway
former Head of Digital, Royal Yachting Association
Optimise your website with creative usability design from Fruit Bowl Co
Case studies
We have a proven track record of turning strategy into success. Our case studies demonstrate our credibility in action, highlighting how we apply our expertise across various sectors to deliver tangible results.
Explore these real-world examples to see how we help businesses scale with professional, reliable, and high-impact solutions.
Ready to start building
something great?
Let’s book a call and chat
From creative branding and high-performance websites to technical audits and marketing strategy, we help turn your vision into a scalable reality.
Whether you need a fresh visual identity or a more efficient digital workflow, we provide the expert guidance and plain-English strategy required to set your business apart and drive tangible results.