Summary

Our aim is to always do our best to fulfil your needs and meet your expectations, but it is important to have things written down so that both parties know what’s what and are singing from the same hymn sheet.

In this contract, you will not find any complicated legal terms or long passages of unreadable text. We have no desire to trick you into signing something you might later regret; we want what is best for both parties, now and in the future.

What we do want is what’s best for both parties – now and in the future.

This contract is in place to allow Fruit Bowl Co and your organisation to work together on a variety of projects in the future.

This contract is valid for all projects we undertake together until further notice. This contract defines the conditions under which both parties agree to work.

Who is who?

Who we are

The Very Creative Fruit Bowl Limited is a marketing and creative agency.

The terms “Fruit Bowl Co”, “us”, or “we” refer to the owner of the website, The Very Creative Fruit Bowl Limited, whose registered office is 7 School Place, Seaward Road, Southampton, Hampshire, United Kingdom, SO19 2HA.

Our company registration number is 14736002. The Very Creative Fruit Bowl Limited is VAT registered: GB438708468. The term “you” refers to the user or viewer of our website.

Who you are

You are who we define in the estimates and invoices we send to you. We’ll specify your limited company name (or LLC if you’re not in the UK) plus your registered address.

You can notify our team of any change to your business structure at any time.

What both parties agree to

You:

1. You have the authority to enter this contract on behalf of your organisation.
2. You will provide us with everything we need to complete projects, as and when we require it, in the format we request.
3. You will review our work and provide feedback and approval in a timely manner – deadlines work two ways, so you will also be bound by the dates we set together.
4. You also agree to adhere to the payment schedule outlined in our estimates.

Us:

1. We have the experience and ability to do everything we have agreed with you.
2. We will do it all in a professional and timely manner.
3. We will endeavour to meet every deadline that is set
4. We will maintain the confidentiality of everything you give us.

The detail

Textual content and imagery

Textual content

In general, we are not responsible for writing or inputting any text copy.

If you would like us to craft content, we can provide a separate estimate, put you in touch with a copywriter, or use generative AI to create copy for you.

Photography

You should supply graphics (such as logos, leaflets, maps, etc.) in an editable, digital vector format, such as AI, EPS, INDD, or PSD.

Photographs should be supplied in a high-resolution raster format, such as JPEG, PNG, or WEBP.

Our Photography Services

Where we provide photography, we store raw image files and signed model releases.

While we store these indefinitely as a courtesy, we are not required to keep a copy, and you should keep your delivered files safe.

Web technologies and browser testing

We use the following technologies to build our websites and web applications.

HTML

We use HTML5 for accessibility, speed, and long-term support.

We develop websites to WCAG 2.2 AA standards (Web Content Accessibility Guidelines (WCAG) version 2.2) in compliance with the European Accessibility Act 2025.

CSS

We use the latest stable CSS standards with backward compatibility for supported browsers.

JavaScript

We use unobtrusive JavaScript and provide fallbacks for users with JavaScript disabled, wherever possible.

We optimise for accessibility, performance and usability.

Browser testing

Browser testing no longer means making a website look the same across every browser; it means ensuring the experience is appropriate to the device’s capabilities.

Supporting older browsers requires substantial effort and costs extra. You are responsible for testing work to ensure it matches expectations.

Platform	Browser	Version
Desktop	Chrome, Edge, Firefox	Latest stable version only
iOS	Safari	Latest stable version only
Android	Google Chrome	Latest stable version only

Marketing and AI

SEO & GEO

We optimise your digital presence using current best practices.

However, because search engines and generative AI platforms (such as Google Search or Perplexity) frequently update their algorithms, we cannot guarantee specific, permanent rankings.

AI Processing

We may use tools such as Gemini, OpenAI, or Claude to assist with data processing or generating creative concepts, but we will always seek your permission before entering any sensitive client data into these platforms.

Changes and revisions

We know that fixed-price contracts can limit your earliest ideas, and we don’t want to do that. Our estimates are based on the time a task takes. We are flexible if you change your mind, but new ideas require separate estimates.

Changes to design or functionality after signing an estimate may be chargeable, but you will be informed before costs are incurred.

You won’t be charged for extra time if the work remains within the original scope.

Warranty

We can’t guarantee that our work will be error-free, so we can’t be held liable to you or any third party for damages, including lost profits, lost savings, or other incidental, consequential, or special damages.

We fix issues found during the testing phase as part of the warranty. Issues found once the site is live will be fixed at an additional cost.

You cannot request new functionality during testing without extra costs.

Copyright

You guarantee that all elements you provide are owned by you or that you have permission to use them.

When the final payment clears, the copyright to the visual elements is assigned to you, with us retaining the right to use them on other projects.

We retain ownership of the unique combination of these elements and the source code, which we license exclusively to you in perpetuity for use on this specific project.

We license the code to you indefinitely for that project alone. We retain the right to use code snippets and frameworks across other projects.

You do not have an exclusive license for individual components or the right to use them on other projects without consent.

We reserve the right, unless you explicitly opt out, to display and link to your project in our portfolio, articles, or books.

Payments

As a business, it is vital that you pay our invoices promptly to keep us on good terms.

Payments are due within 30 days, unless otherwise stated on your invoices.

Late payments accrue interest at 8% plus the Bank of England base rate, calculated every 24 hours. We base our policy on guidance available from GOV.UK.

We may also charge an admin fee for late payment of invoices, fees may be up to:

Amount of debt	What you can charge
Up to £999.99	£40
£1,000 to £9,999.99	£70
£10,000 or more	£100

If we use a third party to follow up on unpaid invoices, we retain the right to charge you for their services in addition to the charges on your invoice.

The dotted line

If any provision is deemed unenforceable, the remaining parts stay valid.

Just like a parking ticket, you can’t transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. This is a legal document under the exclusive jurisdiction of the English, Welsh, and Scottish courts.