Sectors – Public transport
Design and marketing for bus, coach and rail
Navigating public transport should be intuitive, not a puzzle. We help operators and local authorities keep their networks moving and their passengers informed.
Why it matters
In transport, clarity equals confidence
And confidence means more passengers. We take a whole-journey approach, from the livery on the vehicle, to the map at the bus stop, to the timetable and website in your passenger’s hand.
We combine sector knowledge with great design, so new routes launch with impact, network changes are easy to understand, and public transport becomes the first choice for more people.
Trusted by operators and brands including






What we do for operators
Everything your network needs to communicate
Timetable leaflets and guides
Pocket-sized route leaflets and network booklets with timetables, maps and fares.
Maps, cartography and wayfinding
Geographic and schematic maps that make complex networks simple.
Roadside publicity
Timetable inserts, route diagrams and local area maps for every stop.
Who we work with
Operators of every size
- Bus and coach operators
- Train operators
- Local authorities
- Transport marketing teams
- Independent operators
- Tourist boards and seasonal operators
How we work
Simple, fixed-price design projects
Most design projects are quick and well defined, so we keep the process lean.
01
Tell us what you need
Book a free 30-minute call, or send us your brief. We make sure we understand exactly what you need before we quote.
02
A fixed quote before we start
You know the price up front. As long as the brief doesn’t change, that’s what you pay. New ideas get their own estimate first.
03
Design and two rounds of amends
We design, you review. Two rounds of amends are included, and we’ll quote for any extra rounds before we do them.
04
Files ready to use, or printed for you
Print-ready or digital files, whichever you need. We can arrange printing too, and once the final invoice is paid the copyright is yours.
Trusted by leaders
We pride ourselves on building lasting relationships. Hear from the industry leaders who have used our expert guidance and specialised skills to solve complex problems, drive sustainable growth and scale their operations.
★★★★★
We’re very happy. Fruit Bowl Co worked incredibly hard to improve our website, and sales increased by more than 44%. They continue to impress us with their skills, more than four years into our partnership.

Debbie Jones, Hildon
★★★★★
We are delighted with the results Fruit Bowl Co achieved, and we’re also impressed by how they engaged with stakeholders to develop a creative yet elegant solution to a problematic part of our membership sign-up process.

Ben Holloway, RYA
★★★★★
We urgently needed to migrate to a new web platform and add features that would give our team and members greater control. Fruit Bowl Co delivered quickly, efficiently, and on budget! We’re delighted, and so are our members.

Carol Paddison, EBA
Questions
Frequently asked questions
Everything you need to know about working with us on public transport. Still not sure? Book a free call and ask us.
Do you only work with large operators?
No. We work with bus, coach and rail operators of all sizes, local authorities, transport marketing teams and independent operators.
Can you handle a whole route launch?
Yes. Leaflets, roadside publicity, promotional creative and advertising for a new route, so everything looks and sounds consistent.
Can you automate timetable publicity?
Yes, through Zest, our publicity automation product, which turns the timetable data you already publish into print and web publicity.
How much will it cost?
Every project gets a fixed quote before we start, after a free 30-minute call to understand what you need.
Planning a network change?
Tell us what’s changing and when, and we’ll show you how we’d help.

