Your attraction description gives passengers the information they need to decide whether to visit. Write a clear, engaging summary of what the attraction offers — what it is, what visitors can expect, and why it’s worth a trip.
Edit your attraction description
In the SLM, find your attraction and click Edit. Navigate to the Content section.
Write or edit your description using the text editor. You can use the AI-powered tools in the editor to help you draft or improve your copy — look for the AI icon in the toolbar.
Save your changes when you’re happy with the content.
Writing tips
- Lead with the most compelling thing about the attraction
- Include practical information — what to expect, how long a visit takes, any age restrictions
- Avoid repeating your subtitle verbatim in the first line
- Keep paragraphs short — three sentences maximum
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