This policy explains how Fruit Bowl Co uses cookies and similar technologies to recognise you when you visit our website. It explains what these technologies are, why we use them, and your rights to control their use.

Who we are

The Very Creative Fruit Bowl Limited is a marketing and creative agency.

The terms “Fruit Bowl Co”, “us”, or “we” refer to the owner of the website, The Very Creative Fruit Bowl Limited, whose registered office is 7 School Place, Seaward Road, Southampton, Hampshire, United Kingdom, SO19 2HA.

Our company registration number is 14736002. The Very Creative Fruit Bowl Limited is VAT registered: GB438708468. The term “you” refers to the user or viewer of our website.

For any privacy-related enquiries, please contact privacy@creativefruitbowl.com.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work or to work more efficiently, as well as to provide reporting information.

How we manage your consent

To ensure we comply with UK GDPR and the ePrivacy Directive, we use Civic Cookie Control as our Consent Management Platform (CMP).

When you first visit our site, you will see a notice that lets you accept or reject different categories of cookies.

Google Consent Mode

Our site is configured to use Google Consent Mode, enabled via Google Tag Manager.

This means that if you choose to “Reject” cookies, our Google tags (such as Google Analytics and Microsoft Clarity) will automatically adjust their behaviour to ensure no personal data is stored, while still allowing us to receive anonymous, high-level signals about website performance.

The technologies we use

To optimise our marketing and website performance, we use the following tools:

• Google Tag Manager: A system that allows us to manage and deploy measurement codes on our website based on your consent preferences.
• Google Analytics (GA4): These cookies collect data to help us understand how our website is used. If consent is denied, GA4 operates in a restricted mode.
• Microsoft Clarity: We use this to understand how users interact with our website through heatmaps and session recordings.
• Tracking pixels: Occasionally, we may use pixels (such as those from LinkedIn or Meta) to measure the effectiveness of our social media advertisements.

Cookieless analytics

In our commitment to privacy, we also utilise “cookieless” analytics tools, including Fathom Analytics and PostHog.

These tools allow us to gather essential website usage data without storing any personal information or persistent identifiers on your device.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can update your preferences at any time by clicking the cookie icon in the corner of your screen to reopen the Civic Cookie Control panel.

Updates to this policy

We may update this Cookie policy from time to time to reflect changes in the technologies we use or for other operational, legal, or regulatory reasons.

Contact us

If you have any questions about our use of cookies or other technologies, please email us at privacy@creativefruitbowl.com.