About this project

We were tasked with designing promotional materials for Safeguard Coaches’ Centenary day event at Guildford Cathedral, including a leaflet, posters and bus backs.

We set about creating a detailed network map for their main routes 4 & 5 with the centenary day only free heritage routes A, B and C added on.

This clear map was very useful for passengers to explore western Guildford by bus on this special day, including showing how they can connect from further afield – with Onslow park & ride, Guildford rail station and the Friary bus station all clearly marked.

This was supported by a 4 panel leaflet promoting the day out as well as Safeguard’s private hire capabilities, combining the respectful nature of the centenary with some subtle commercial messages.