{"id":98,"date":"2017-04-23T05:04:50","date_gmt":"2017-04-23T04:04:50","guid":{"rendered":"http:\/\/witterings.mangopear.co.uk\/?p=98"},"modified":"2017-04-23T05:04:50","modified_gmt":"2017-04-23T04:04:50","slug":"enjoying-basingstokes-rebranded-bus-network","status":"publish","type":"post","link":"https:\/\/creativefruitbowl.com\/our-witterings\/2017\/04\/23\/enjoying-basingstokes-rebranded-bus-network\/","title":{"rendered":"Enjoying Basingstoke&#8217;s rebranded bus network"},"content":{"rendered":"\n<p>A couple of Wednesday&#8217;s ago I went to visit\u00a0the Stagecoach empire in North Hampshire &#8211; including sampling their newly relaunched bus network in Basingstoke, the subject of today&#8217;s blog post. <\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Enjoying the new <a href=\"https:\/\/twitter.com\/StagecoachSouth?ref_src=twsrc%5Etfw\">@StagecoachSouth<\/a> route branding in Basingstoke &#8211; clear and simple. Much improved over the previous regime of &quot;Jazz&quot;. <a href=\"https:\/\/t.co\/5nPwhnzdl1\">pic.twitter.com\/5nPwhnzdl1<\/a><\/p>&mdash; Fruit Bowl Co (@TheFruitBowlCo) <a href=\"https:\/\/twitter.com\/TheFruitBowlCo\/status\/852125024958001152?ref_src=twsrc%5Etfw\">April 12, 2017<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Initial impressions<\/h2>\n\n\n\n<p>In a word &#8211; impressed. Having lived in Winchester&nbsp;or&nbsp;Southampton, all my life, I&#8217;ve kept a close eye on Basingstoke&#8217;s bus network. Stagecoach have spent years tweaking the network to find the&nbsp;best solution&nbsp;for Basingstoke. They just might have cracked it this time. Stagecoach partnered with Best Impressions to rebrand&nbsp;the network and both have done a great job &#8211;&nbsp;the branding is beautiful, desirable and&nbsp;balanced.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/witterings.mangopear.co.uk\/wp-content\/uploads\/sites\/3\/2017\/04\/C9NbKKjXYAEyFHe-1024x768.jpg\"><img decoding=\"async\" src=\"https:\/\/witterings.mangopear.co.uk\/wp-content\/uploads\/sites\/3\/2017\/04\/C9NbKKjXYAEyFHe-1024x768.jpg\" alt=\"An Enviro 300 branded for Stagecoach's Basingstoke route 2 to Tadley &amp; Baughurst\" data-id=\"102\" data-link=\"https:\/\/witterings.mangopear.co.uk\/2017\/04\/enjoying-basingstokes-rebranded-bus-network\/c9nbkkjxyaeyfhe\/\" class=\"wp-image-102\" \/><\/a><figcaption>An Enviro 300 branded for Stagecoach&#8217;s Basingstoke route 2 to Tadley &amp; Baughurst<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/witterings.mangopear.co.uk\/wp-content\/uploads\/sites\/3\/2017\/04\/IMG_20170412_124440-1-1024x481.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/witterings.mangopear.co.uk\/wp-content\/uploads\/sites\/3\/2017\/04\/IMG_20170412_124440-1-1024x481.jpg\" alt=\"An Enviro 300 branded for Stagecoach's Basingstoke route 6 to Winklebury &amp; East Popley\" data-id=\"128\" data-link=\"https:\/\/witterings.mangopear.co.uk\/2017\/04\/enjoying-basingstokes-rebranded-bus-network\/img_20170412_124440-1\/\" class=\"wp-image-128\" srcset=\"https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/IMG_20170412_124440-1-1024x481.jpg 1024w, https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/IMG_20170412_124440-1-300x141.jpg 300w, https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/IMG_20170412_124440-1-768x361.jpg 768w, https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/IMG_20170412_124440-1-1536x722.jpg 1536w, https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/IMG_20170412_124440-1-2048x962.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>An Enviro 300 branded for Stagecoach&#8217;s Basingstoke route 6 to Winklebury &amp; East Popley<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/witterings.mangopear.co.uk\/wp-content\/uploads\/sites\/3\/2017\/04\/IMG_20170412_124449-1-1024x685.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/witterings.mangopear.co.uk\/wp-content\/uploads\/sites\/3\/2017\/04\/IMG_20170412_124449-1-1024x685.jpg\" alt=\"An Enviro 300 branded for Stagecoach's Basingstoke route 1 to Brighton Hill\" data-id=\"127\" data-link=\"https:\/\/witterings.mangopear.co.uk\/2017\/04\/enjoying-basingstokes-rebranded-bus-network\/img_20170412_124449-1\/\" class=\"wp-image-127\" srcset=\"https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/IMG_20170412_124449-1-1024x685.jpg 1024w, https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/IMG_20170412_124449-1-300x201.jpg 300w, https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/IMG_20170412_124449-1-768x513.jpg 768w, https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/IMG_20170412_124449-1-1536x1027.jpg 1536w, https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/IMG_20170412_124449-1-2048x1369.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>An Enviro 300 branded for Stagecoach&#8217;s Basingstoke route 1 to Brighton Hill<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/witterings.mangopear.co.uk\/wp-content\/uploads\/sites\/3\/2017\/04\/C9NbJUPXsAAOsph-1024x768.jpg\"><img decoding=\"async\" src=\"https:\/\/witterings.mangopear.co.uk\/wp-content\/uploads\/sites\/3\/2017\/04\/C9NbJUPXsAAOsph-1024x768.jpg\" alt=\"An Enviro 300 branded for Stagecoach's Basingstoke route 3 to South Ham\" data-id=\"103\" data-link=\"https:\/\/witterings.mangopear.co.uk\/2017\/04\/enjoying-basingstokes-rebranded-bus-network\/c9nbjupxsaaosph\/\" class=\"wp-image-103\" \/><\/a><figcaption>An Enviro 300 branded for Stagecoach&#8217;s Basingstoke route 3 to South Ham<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<p>A few examples of the route specific branding used on Basingstoke&#8217;s local bus services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Across the mediums<\/h2>\n\n\n\n<p>Best Impressions have done a great job of carrying the branding through to all of the other marketing mediums too &#8211; the timetables are a thing of pure beauty, especially considering the routes they&#8217;re advertising.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img decoding=\"async\" src=\"https:\/\/witterings.mangopear.co.uk\/wp-content\/uploads\/sites\/3\/2017\/04\/C9NbLzAWsAAT6zG-768x1024.jpg\" alt=\"An example of the new timetable leaflets for the Basingstoke network\" class=\"wp-image-100\" \/><figcaption> An example of the new timetable leaflets for the Basingstoke network<\/figcaption><\/figure>\n\n\n\n<p>These timetable leaflets&nbsp;are a brillant evolution of the recently revised standard leaflets that Stagecoach South are using. This design is also carried across into the roadside posters, as shown on this poster I found for route 2 in Basingstoke bus station.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-large wp-image-101\"><img decoding=\"async\" src=\"https:\/\/witterings.mangopear.co.uk\/wp-content\/uploads\/sites\/3\/2017\/04\/C9NbK3iXcAAuYo3-1024x891.jpg\" alt=\"Roadside displays in Basingstoke bus station\" class=\"wp-image-101\" \/><figcaption>Roadside displays in Basingstoke bus station<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">In summary<\/h2>\n\n\n\n<p>The new branding for Basingstoke is a much welcomed improvement over the previous Jazz branding (shown below).&nbsp;It&#8217;s a much more sophisticated approach that makes the vehicles feel more premium than they actually are!<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/witterings.mangopear.co.uk\/wp-content\/uploads\/sites\/3\/2017\/04\/Stagecoach_Dart_35211_in_Jazz_Livery-1-1024x600.jpg\" alt=\"An example of the old 'Jazz' route branding used in Basingstoke\" class=\"wp-image-130\" srcset=\"https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/Stagecoach_Dart_35211_in_Jazz_Livery-1-1024x600.jpg 1024w, https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/Stagecoach_Dart_35211_in_Jazz_Livery-1-300x176.jpg 300w, https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/Stagecoach_Dart_35211_in_Jazz_Livery-1-768x450.jpg 768w, https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/Stagecoach_Dart_35211_in_Jazz_Livery-1-1536x900.jpg 1536w, https:\/\/creativefruitbowl.com\/our-witterings\/wp-content\/uploads\/sites\/5\/2017\/04\/Stagecoach_Dart_35211_in_Jazz_Livery-1-2048x1200.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption> An example of the old &#8216;Jazz&#8217; route branding used in Basingstoke<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A couple of Wednesday&#8217;s ago I went to visit the Stagecoach empire in North Hampshire &#8211; including sampling their newly relaunched bus network in Basingstoke, the subject of today&#8217;s blog post. <\/p>\n","protected":false},"author":1,"featured_media":1506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,10],"tags":[33,34,35,36,37],"class_list":["post-98","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buses","category-the-good","tag-basingstoke","tag-best-impressions","tag-branding","tag-hampshire","tag-stagecoach"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enjoying Basingstoke&#039;s rebranded bus network - Our Witterings - Our thoughts &amp; 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