
We designed it
Redesigning & optimising user membership flows for Royal Yachting Association
The Royal Yachting Association reached out to us to redesign their membership sign up process.
Client
Royal Yachting Association
Date
June 2019
Services
Website design, UX, UI
Sector
Marine
About this project
The RYA – Royal Yachting Association – offers many different types of membership and it was confusing for users to understand the difference between them all and choose the right one.
The RYA team asked us to redesign their membership page to simplify the differences – we switched from a paragraph for each option to a succinct list of bullet points as an example.
This new approach worked very well for the RYA and their customers, with customer satisfaction improved and
Before & after
Tap on the images below to expand into a larger preview.
1. “Choose your membership” page
Before our redesign:

After our redesign:

2. Signing up for an account
Incorporating our newly designed blocks for each membership level, our very talented team designed a custom user experience to allow users to complete the sign up process without leaving the page.
Our redesign:

3. “Why join the RYA” page
Clearer calls to action, a more modern interface and bolder graphics made our redesign look fresher than the existing page.
Before our redesign:

After our redesign:
