At Fruit Bowl Co, we are committed to protecting and respecting your privacy. This policy explains how The Very Creative Fruit Bowl Limited (“we”, “us”, or “our”) collects, uses, and protects your personal data.

Who we are

The Very Creative Fruit Bowl Limited is a marketing and creative agency.

The terms “Fruit Bowl Co”, “us”, or “we” refer to the owner of the website, The Very Creative Fruit Bowl Limited, whose registered office is 7 School Place, Seaward Road, Southampton, Hampshire, United Kingdom, SO19 2HA.

Our company registration number is 14736002. The Very Creative Fruit Bowl Limited is VAT registered: GB438708468. The term “you” refers to the user or viewer of our website.

For any privacy-related enquiries, please contact privacy@creativefruitbowl.com.

How we collect your data

We collect data through:

• Direct interactions (emails, phone calls, and meetings).
• Our website forms and newsletter sign-ups.
• Automated technologies, including Microsoft Clarity for heatmapping and session recording, to optimise our user experience.

Types of data we collect

• Identity & contact data: Name, email, business details, phone number, social links, etc.
• Photography data: Raw and edited image files, including signed model releases where required. Note: We generally strip or do not collect location metadata (GPS data) from our imagery.
• Technical data: IP addresses and browsing behaviour via Microsoft Clarity, Google Analytics and some other sources.

How we use your data and AI

We use your data to provide marketing, design, and photography services.

• AI processing: On occasion, and only with your prior permission, we may use generative AI tools (such as Gemini, OpenAI, or Claude) to process specific client data for research or content development.
• Automation: We use Make.com (and other automation tools) to automate workflows across our business applications.

Third-party tools and transfers

To provide our services, we use several third-party platforms:

• CRM: Bigin.
• Storage: Google Drive and Google Sheets.
• Communications: SendGrid, Mailjet and Mailgun for email delivery.
• International transfers: While we prefer UK and EU-based servers, some of our SaaS providers and cloud storage solutions are based in the US. We ensure these providers use “Standard Contractual Clauses” (SCCs) or other legally recognised frameworks to protect your data.

Data retention

Like many businesses, Fruit Bowl Co maintains a long-term archive:

• CRM data: We retain contact information indefinitely to maintain a history of our professional relationships.
• Client files: We store creative project files and raw imagery indefinitely as a courtesy to our clients, ensuring we can provide assets or updates years after a project has concluded.

You may request the deletion of your data at any time (see “Your rights” below).

Your rights

Under the UK GDPR, you have the right to access, correct, or erase your personal data. You may also object to or restrict our processing of your data.

To exercise these rights, please email privacy@creativefruitbowl.com.